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User Research: Myths and Facts
Myths: These are actually things people have told me. 1. Doing research takes a lot of time and money. 2. I need an expert, i.e. a sociologist (quantitative) or an anthropologist (qualitative). 3. I...
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Why You Should Read ‘Interviewing Users’ by Steve Portigal
By Rosenfeld Media People ask me if there is a book to learn how to do user research fast and easy. Social sciences and usability texts are full of methods and techniques for conducting qualitative...
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Six Mantras For Understanding Users
Physics of Entrapment For designers and organizations to meet users needs they have to understand user’s context of use, needs, and demands. Everytime I find myself in the field talking to someone,...
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How to present wireframes to clients?
These wireframes are for a Luxury Marketplace site. Which will sell and bid jets, yachts, helicopters, real estate and products for very high-end users. Challenges: 1. The client didn’t want to do any...
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